research demographics

Quantitative Demographics

Gender Distribution
MSMEs
Startup
Total Owners Interviewed:
300
Total Owners Interviewed:
24
Highest Education Attainment
MSMEs
Startup
Total Owners Interviewed:
297
Total Owners Interviewed:
24
Owner's Age
MSMEs
Startup
Total Owners Interviewed:
294
Total Owners Interviewed:
23
Marital status
MSMEs
Startup
Total Owners Interviewed:
299
Total Owners Interviewed:
23
Number of Dependent(s)
MSMEs
Startup
Total Owners Interviewed:
202
Total Owners Interviewed:
22

Qualitative Demographics

Education
Total Owners Interviewed:
12
Gender
Total Owners Interviewed:
12
SEC
Total Owners Interviewed:
12
Industry
Total Owners Interviewed:
12
Size
Total Owners Interviewed:
12
Age
Total Owners Interviewed:
12

Codesign Demographics

Name
No
organisation
position
category
Priority Area 1: How might we support MSMEs to develop strong and up-to-date market and industry knowledge?
1
Olansons Girsang
Office of Industry, Trade, Cooperatives, Small and Medium Business
Head of Industry Development Division
Government Institution
2
Adhitya Pratama Yudhasaput
Office of Industry, Trade, Cooperatives, Small and Medium Business
Head of Small and Medium Enterprise Infrastructure Division
Government Institution
3
Suhono Harso Supangkat
Think20 (T20)
Head of Small and Medium Enterprise Infrastructure Division
Think Tank
4
Sigit Purwanto
Institute for Innovation and Entrepreneurship Development (LPIK-ITB)
Head of Monitoring and Evaluation Division
Think Tank
5
Aufa Doarest
World Bank
Private Sector Specialist
International Organization
6
Timothy Astandu
Populix
CEO
Industry
7
Alam Medina
Governor’s Team for the Acceleration of Development (TGUPP)
Policy Analyst
Government Institution
8
Manael Sudarman
Jakarta Experience Board
Business Director
Government Institution
9
Zidny Ilman
Gojek
Public Policy & Government Relations Jr. Manager
Industry
Priority Area 2: How might we make digitally-empowered growth affordable for MSMEs?
10
Presthysa Nagitha Lestari
Gojek
Vice President, Public Policy and Government Relations
Industry
11
Tauhid Ahmad
INDEF
Executive Director
Think Tank
12
Puji
Bank DKI
SME Division
Financial Institution
13
Teddy Trilaksono
Universitas Prasetya Mulya
Faculty Member
Educational Institution
14
Frida Elizabeth
Office of Industry, Trade, Cooperatives, Small and Medium Business
Head of Creative and Digital Industry Division
Government Institution
15
Emana Fasianti
Office of Industry, Trade, Cooperatives, Small and Medium Business
Head of Creative and Digital Industry Division
Government Institution
Priority Area 3: How might we build the tech talent reservoir to meet the evolving industry demand?
16
Andy Sulasikin
Jakarta Smart City
Government Institution
17
Tendy Gunawan
International Labor Organization
National Program Officer
International Organization
18
Erika Dianasari Go
Alpha JWC
Partner
Financial Institution
19
William Hendradjaja
Skilvul / Impact Byte
Co-founder & Chief of Business
Educational Institution
20
Nursida Yaru
Tokopedia
Senior Public Policy and Government Relations Associate
Industry
Gender Distribution
Total Owners Interviewed:
20
Category Distribution
Total Owners Interviewed:
20
smartchange 2022
Industry Knowledge

Improve MSMEs’ access to market and innovation data

Policies Involved

Renovation
Governor of DKI Jakarta Regulation No. 2 of 2020 on Integrated Entrepreneurship Development
Innovation
Governor of DKI Jakarta Regulation on Market and Innovation Data

Challenge

Market research is one of the most useful tools that a business can have to understand their customers, spot industry trends, and seize innovation opportunities. MSMEs need access to insights from market data in order to succeed commercially and grow, but many of them are not familiar with market research or are not aware of its importance. For instance, MSMEs do not tend to know what questions to ask and what to do next, nor have the skills to extract insights from data. While outsourcing to a third party might be a feasible solution, the perceived cost of conducting market research can deter many MSMEs from making this investment.

Current Policy

There is currently no policy that facilitates or guarantees MSMEs’ access to market and innovation data. Jakarta’s flagship Jakpreneur program, which is based on Governor of DKI Jakarta Regulation No. 2 of 2020 on Integrated Entrepreneurship Development, provides structured training for entrepreneurs and potential entrepreneurs, but does not offer direct access to market research facilities or specifically include market research as part of the training module.

Action

Actively providing essential market information in a way that is digestible to all can help MSMEs to pave their way to data-led growth and success. Policy action should focus on who is gathering the data, what data is being gathered, and how to share this data with the intended audience. To achieve this, research institutions or private research companies should be incentivized to collect market and innovation data, which can then be processed into relevant bite-sized information with actionable insights. Associations or educational institutions can assist in delivering the information to MSMEs associated with them. Furthermore, participants of Jakpreneur should be given access to this information as part of their participation in the entrepreneurship development program.

action points
parties involved
Incentivize research institutions or private research companies to take part
Provincial Government of DKI Jakarta
Office of Industry, Trade, Cooperatives, Small and Medium Business DKI Jakarta
Collect market and innovation data
Office of Communications, Informatics and Statistics DKI Jakarta
Jakarta Smart City
Research institutions or private research companies
Process data into relevant bite-sized information & actionable insights
Office of Communications, Informatics and Statistics DKI Jakarta
Jakarta Smart City
Research institutions or private research companies
Deliver information to MSMEs
Office of Industry, Trade, Cooperatives, Small and Medium Business DKI Jakarta
Jakarta Smart City
Office of Communications, Informatics and Statistics DKI Jakarta
Industry associations or educational institutions

Indicator of Success

Number of MSMEs accessing market research data
MSMEs’ business growth post-market data access
Innovations or new products created by MSMEs
previous
Measure the effectiveness of MSME entrepreneurship development programs
next
Collaborate on innovation-focused research with MSMEs

    For many entrepreneurs, the decision to turn into innovations depends on the ease to adopt technology, trained workforces, and multiple sources of finance. Yet, navigating the complex regulation is a major challenge for most lay business people. To expedite the economic recovery post-pandemic recession, the stakeholders in the ecosystem are urged to formulate the right policy to simplify such challenges.

    — Kariem El-Ali, Senior Policy Advisor
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